Shoppers Day and fireworks display mark opening of DSF 2010

A unique ‘Shopper’s Day’ promotion across select malls in Dubai and a dazzling fireworks display on Al Seef Street kicked off celebrations to begin the 15th edition of Dubai Shopping Festival. To go on till February 28th, residents and visitors can expect 32 days of great shopping deals, world-class events, and exciting promotional deals

DSF effectively began with the Shopper’s Day – a unique one-day retail event that saw hundreds of shoppers win cash prizes of between AED 500 and AED 2,000 through the Scratch and Win Promotion. Cash prizes worth a total of AED 500,000 were given away to hundreds of lucky shoppers across participating malls.

The evening was marked by stunning fireworks and laser shows that lit up the evening sky. Dubai Carnivals also made its beginning at Mall of the Emirates as 120 international performers including jugglers, percussionists, and stilt walkers paraded the mall with brilliant costumes and music.

More than 150 local and international events are happening during DSF 2010, including concerts, shows, and musicals. This is in addition to the participation of over 6000 retail outlets and around 50 shopping malls offering as much as 75 percent discounts, turning Dubai into one big shopping and entertainment paradise.