Skip to content

Astra Fireworks Poster - Retail Price List

As someone who was born in the 60’s I can still recall Astra Fireworks being everywhere although, like many of the time, we were very much in the ‘Standard’ camp.

The company was founded in Bromley, Kent 1946 by two men from Eastern Europe called Bertie Yellin and Dr Paul Lax. They moved to bigger premises in Richmond in 1948 and manufacturing got under way.

They created a brand which would take the UK by storm and in the 60s and 70s every newsagent appeared to stock them. Not the most inventive in relation to the names of the fireworks but they hit the nail on the head as they did indeed describe either the firework or the type (as in fountain). With names like Crackling Cauldron, Vesuvius, Mount Stromboli and Astra Bangers, there was little doubt about the effects you were about to see.

In the 1970’s they took over Rainbow fireworks and continue to grow and this is not least as a result of some pretty impressive marketing. Their innovative approach to advertising included London bus tickets, flyers and most unusually nationwide newspaper coverage. They didn't just stick to the local areas as newspapers up and down the country and most of the big nationals featured advertisements for the firework supplier which was to reach 20 million people in the UK.

In 1951 you could buy an Astra Catherine Wheel for between 3d (3 pence) and 4.5d (4 and half pence) and an astonishing 3 shillings for a gross (144) sparklers.

Astra also owned the brands Red Lantern and Cleveland Fireworks (named after their Head Office in London – surprisingly enough on Cleveland Street) and continued to delight children and adults alike with their fireworks until the company closed in 1996.

Related Posts

CHRISTMAS AND NYE OPENING TIMES
CHRISTMAS AND NYE OPENING TIMES
OPENING TIMES / DELIVERY TIMES As Christmas fast approaches, New Year celebrations loom large in the mind numerous cu...
Read More
FIREWORK EFFECT TIE DYE T-SHIRTS
FIREWORK EFFECT TIE DYE T-SHIRTS
As a child of the seventies, tie-dye was something we all learnt to do, usually using natural dyes like beetroot, red...
Read More
CHRISTMAS FIREWORKS AND CELEBRATIONS
CHRISTMAS FIREWORKS AND CELEBRATIONS
Announcements that Christmas may be as close as possible to normal following on from the news that there is an effect...
Read More
Previous article BEST FIREWORK MINE FOR 2020

Leave a comment

Comments must be approved before appearing

* Required fields