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Being immersed in the Firework industry for many years, it is always refreshing to see advertising using fireworks to boost sales. So, we were naturally delighted to learn that Adidas, arguably one of the biggest sportswear manufacturers in the world today, have introduced the UltraBOOST ‘Japan’ to the range.

This soft running shoe incorporates comfort and high performance with a great bounce, an engineered fit to increase the support of the good and torsion sprung insoles which provide better recoil.

The stretchy knitted upper on the ‘Japan’ has the Japanese flag on the tongue tabs and insole and there are firework graphics on both sides of the heel, extending to the instep on the inner sides.

Currently, the Adidas UltraBOOST Japan will only be available in Japan, but we certainly hope to see them in the UK in due course.

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