Skip to content

Listerine Celebrates 100 years with fireworks

Listerine’s 100 years as a brand in Australia were celebrated in 2006 with this print advertisement, Fireworks.

The Listerine Fireworks ad was developed at JWT, Sydney, by executive creative director Andy Mckeon, copywriter Guy Futcher, art director Adam Fine, retoucher John Rumbold.

Listerine was originally formulated by Dr Joseph Lawrence and Jordan Wheat Lambert, a disinfectant for surgical procedures named after British surgeon Sir Joseph Lister. In 1895, the Lambert Company extended the sale of Listerine to the dental profession as a powerful oral antiseptic. Warner Lambert, the producer of Listerine for many years, was acquired by Pfizer in 2000. Listerine was acquired by Johnson & Johnson in 2006.

Related Posts

ILLUMINATING JAPAN: THE CULTURAL SIGNIFICANCE OF FIREWORK USE
ILLUMINATING JAPAN: THE CULTURAL SIGNIFICANCE OF FIREWORK USE
Japan is a country steeped in tradition and cultural significance, and one of the most captivating and visually stunn...
Read More
SHEFFIELD'S AUTUMN LIGHTS SPECTACULAR: A NIGHT OF ENTERTAINMENT AND FIREWORKS
SHEFFIELD'S AUTUMN LIGHTS SPECTACULAR: A NIGHT OF ENTERTAINMENT AND FIREWORKS
WHAT: SHEFFIELD'S AUTUMN LIGHTS FIREWORK SPECTACULARWHEN: 5th NOVEMBER 2023WHERE: DON VALLEY BOWLWHAT TIME: 16:00 - 2...
Read More
A JOURNEY THROUGH THE HISTORY AND MEANING OF SKY LANTERNS
A JOURNEY THROUGH THE HISTORY AND MEANING OF SKY LANTERNS
The mesmerising sight of colourful lanterns floating gracefully in the night sky has captured the hearts and imaginat...
Read More
Previous article FEAST OF THE ASSUMPTION

Leave a comment

Comments must be approved before appearing

* Required fields