Listerine Celebrates 100 years with fireworks

Listerine’s 100 years as a brand in Australia were celebrated in 2006 with this print advertisement, Fireworks.

The Listerine Fireworks ad was developed at JWT, Sydney, by executive creative director Andy Mckeon, copywriter Guy Futcher, art director Adam Fine, retoucher John Rumbold.

Listerine was originally formulated by Dr Joseph Lawrence and Jordan Wheat Lambert, a disinfectant for surgical procedures named after British surgeon Sir Joseph Lister. In 1895, the Lambert Company extended the sale of Listerine to the dental profession as a powerful oral antiseptic. Warner Lambert, the producer of Listerine for many years, was acquired by Pfizer in 2000. Listerine was acquired by Johnson & Johnson in 2006.