Honda Civic Spark HD TV Advert

When Honda engineers set about designing the new Civic, they ventured into the unknown with just the spark of an idea.

This film shows the journey of that spark, from the moment of its birth, through the challenges it overcomes, and the different paths it follows until it finally culminates in the new Honda Civic.

A VO explains: "The unknown. Where all ideas start. It's not an easy place to go, but keep going. Because you'll always end up somewhere new. Isn't that why we call it 'the great unknown'?"