Being immersed in the Firework industry for many years, it is always refreshing to see advertising using fireworks to boost sales. So, we were naturally delighted to learn that Adidas, arguably one of the biggest sportswear manufacturers in the world today, have introduced the UltraBOOST ‘Japan’ to the range.
This soft running shoe incorporates comfort and high performance with a great bounce, an engineered fit to increase the support of the good and torsion sprung insoles which provide better recoil.
The stretchy knitted upper on the ‘Japan’ has the Japanese flag on the tongue tabs and insole and there are firework graphics on both sides of the heel, extending to the instep on the inner sides.
Currently, the Adidas UltraBOOST Japan will only be available in Japan, but we certainly hope to see them in the UK in due course.
When it comes to celebrating or promoting a product we are surprised just how many companies choose fireworks.
Every day it seems there is a new video on TV highlighting the benefits everything from fast cars to fast food, Coca Cola to Cadbury’s crème eggs.
In the latest pyrotechnic offering “the laughing cow” people have used bread sticks to create fireworks bursting to emphasise sensation the flavour leaves on the tongue, keep up the good work.
When you want to celebrate, take a break from the hustle and bustle of everyday life or indeed just sit back and relax with our friends and family, we look towards fireworks to lift our spirits.
The clever folk at Nestle, who have owned the rights to this iconic wafer bar since 1988, following the takeover of former chocolate manufacturer “Rowntree”, realized this and have recently launched their latest ‘Kit-Kat’ advertisement with a firework theme to satisfy my daily pyrotechnic fix and the girlfriends chocolate cravings.